At Lemonade Collective, “staff” isn’t in our vocabulary — not because someone told us to avoid it, but because it never felt right. The people behind this place are more than roles or responsibilities — they’re teammates, collaborators, and part of something bigger. This is a collective. And every word we use reflects that.

Culture & Values, Wellness Education, Behind the Scenes, Our Collective, People First, Team Highlights, Community, Mindset & MissionMelissa GoldmintzMay 7, 2025Lemonade Collectiveinclusive workplace culture, team vs staff, building a fitness community, wellness business values, boutique gym culture, fitness team philosophy, Lemonade Collective values, community-driven fitness, why language matters in business, people-first business model, make life sweeter, fitness family, collective not company, people before profits, gym with heart, community over competition, not just a fitness studio, values-driven business, belonging in wellness spaces, boutique gym with a mission, why we don’t call our employees staff, creating culture in fitness studios, how to build a strong gym team, redefining customer relationships in wellness, team culture in boutique fitnessComment