Why 70% Quit by July—And How You Can Be the Other 30%

By June 29th, 70% of new gym-goers have already quit. Learn how to build lasting fitness habits through consistency, community, and accountability—with help from Lemonade Collective.

Why We Don’t Say “Staff”

At Lemonade Collective, “staff” isn’t in our vocabulary — not because someone told us to avoid it, but because it never felt right. The people behind this place are more than roles or responsibilities — they’re teammates, collaborators, and part of something bigger. This is a collective. And every word we use reflects that.

Culture & Values, Wellness Education, Behind the Scenes, Our Collective, People First, Team Highlights, Community, Mindset & MissionMelissa GoldmintzMay 7, 2025Lemonade Collectiveinclusive workplace culture, team vs staff, building a fitness community, wellness business values, boutique gym culture, fitness team philosophy, Lemonade Collective values, community-driven fitness, why language matters in business, people-first business model, make life sweeter, fitness family, collective not company, people before profits, gym with heart, community over competition, not just a fitness studio, values-driven business, belonging in wellness spaces, boutique gym with a mission, why we don’t call our employees staff, creating culture in fitness studios, how to build a strong gym team, redefining customer relationships in wellness, team culture in boutique fitnessComment