Why 70% Quit by July—And How You Can Be the Other 30%

Did you know that by June 29th, over 70% of people who joined a gym in January will have already stopped showing up?

It’s not because they’re lazy or lack willpower. It’s because they didn’t build a system that supports consistency—and consistency is the real key to lasting fitness and health.

If you want to build a lifelong fitness practice, here’s what actually works:

1. Find a workout you enjoy

You’re not going to stick with something you dread. Whether it’s squash, swimming, lifting weights, or dancing your heart out—your fitness routine should feel fun, energizing, or at the very least, satisfying.

2. Schedule it like a non-negotiable appointment

Put it in your calendar. Protect that time. Show up for yourself the same way you’d show up for a meeting or a dentist appointment. Waiting to "feel like it" isn't the plan—it’s the trap.

3. Get accountable

The fittest people you know? They don’t do it alone. They have a coach, a class, or a workout buddy who’s expecting them. When someone notices you’re not there, it’s a lot harder to skip.

Think about the fittest person you know…

Chances are:

They’ve found a workout they actually like (maybe even love);
They do it at the same time consistently;
They’ve built a network of friends through their workouts.

Here’s the big secret:
These people aren’t extra disciplined, naturally athletic, or less busy than you. They’ve just built fitness into their lives in a way that’s enjoyable, scheduled, and social.

So, who’s your fitness buddy?

If you don’t have one yet—we’ve got you.

At Lemonade Collective, we’re here to help you find what works for you and stick with it. Whether it’s through our gym, pool, squash, fitness classes, or just connecting with a like-minded community—we’re about making life, and fitness, sweeter. If you need help with accountability, talk to our front desk and we will help!

Let’s be part of the 30% who stick with it—not just for the year, but for life.