Lemonade Collective – Master Coach Criteria Checklist

A coach may be considered for Master Coach status when they meet the following criteria:

Education & Certifications

  • Holds a primary personal trainer certification (e.g., CanFit, NASM, ACE, ISSA)

  • Advanced certifications in multiple areas beyond primary PT credential (ideally 3–5):

    • Strength systems (Powerlifting, Olympic Lifting, Hypertrophy)

    • Functional mobility / movement (FRT, FMT, Agatsu)

    • Specialized populations (e.g., Pre/Postnatal, Stress Resilience, Nutrition)

  • Nutrition and wellness knowledge: Master Coaches may advise clients on lifestyle factors beyond training. While some of this is included under specialized populations, it should be explicitly recognized as a distinct area of expertise.

  • Continues to pursue ongoing education in fitness and wellness

Experience

  • Approximately 10+ years coaching experience including both one-on-one and group settings.

  • Experience working with diverse populations (beginners, advanced, special populations)

  • Demonstrated measurable client results (strength, body composition, performance improvements)

Practical Expertise

  • Skilled in program design and progression across multiple training modalities

  • Able to adapt programming for individual client needs

  • Competent in movement assessment and analysis

  • Ability to educate clients on safe technique and recovery strategies

  • Ability to modify sessions for injury prevention or rehabilitation

Leadership & Mentorship

  • Provides mentorship and guidance to other coaches

  • Acts as a role model for professionalism and growth mindset

  • Contributes to team culture and educational development

  • Supports the growth of other coaches through training, feedback, and collaborative problem-solving.

  • Demonstrates commitment to community and client engagement, serving as a positive ambassador for Lemonade Collective and inspiring others both inside and outside of the gym.

Personal Dedication & Lifestyle

  • Embodies a healthy, active lifestyle

  • Demonstrates commitment to personal growth

  • Inspires clients and peers through passion, discipline, and professionalism